Businesses in the East Staffordshire tourism sector are invited to join Discover East Staffordshire and Epona Marketing for two days of insightful workshops focused on increasing visitor numbers, and dwell time.
These FREE workshops are aimed to help businesses:
Stay current with trends: Marketing sessions help businesses keep up with the latest industry trends and techniques, ensuring they remain competitive in a rapidly evolving marketplace. Sustainability is currently one of the top tourism search terms when considering days out and vacations: learn what you are doing well and what you can do in relation to the size of your business.
Enhance Strategy Development: sessions provide insights into effective marketing strategies and tools, allowing businesses to craft more targeted and impactful marketing plans. Public relations and online customer reviews play a crucial role in influencing visitor decisions for day trips and vacations: learn how to do this well.
Build Expertise: Sessions help businesses develop in-house expertise, reducing reliance on external consultants and enabling them to execute successful, personalised marketing campaigns independently. External marketing companies sometimes fail to reflect the personal pride, passion and personality of your business.
Boost Brand Visibility: With advanced marketing knowledge, businesses can create more engaging content, refine their messaging, and increase their overall brand visibility and reach: potentially resulting in increased visitor numbers and dwell time.
Networking: Sessions are collaborative and relaxed, giving you the opportunity to obtain valuable insights from others in your area. You’ll have the chance to build important business relationships, which may lead to innovative solutions and new product developments. Partnering with other businesses may provide access to specialised knowledge and skills that may not be available in-house. Sharing of resources, such as technology or marketing efforts, which can help businesses reach new markets and customer segments by leveraging each other’s networks and market presence.
Book today! If there are no tickets left on Eventbrite email me directly as I have a few in reserve.
Eligible businesses include hospitality businesses such as:
- Accommodation
- Restaurants
- Bars
- Event venues
- Attractions
that contribute to the local visitor economy (businesses that bring visitors into the borough).
Please email Tourism@eaststaffsbc.gov.uk if you are unsure if your business applies.
About the Training
The sessions are delivered by Epona Marketing. Alison and Caroline have decades of tourism industry and marketing experience including working with the Commonwealth Games, Manchester and European Capital of Culture, Liverpool, and as Tourism Award Judges amongst many other accolades. These sessions are relaxed, informative and offer lots of useful take-away information.
Workshop Details
Please click on the links below for more in-depth details on each workshop
Workshop 1. Tuesday 10th September 9:00 – 4:30
- Sustainable & Responsible Tourism
- Businesses Marketing Masterclass
Venue: Hoar Cross Hall Hotel & Spa, Makers Lane, Hoar Cross, Staffordshire, DE13 8QS
This training has been supported by Hoar Cross Hall Hotel & Spa and is funded UKSPF and ESBC.
Workshop 2. Wednesday 25th September 9:00 – 4:30
- Creating a Good reputation – the key to survival in the Visitor Economy
- Digital Wellbeing for Visitor Economy
Venue: Hilton at St George’s Park Burton upon Trent, Newborough Road, Needwood, Staffordshire, DE13 9PD
This training has been supported by the Hilton Hotel at St George’s Park and is funded UKSPF and ESBC
Booking Conditions
These are full day sessions and lunch will be provided. Please email me directly with any dietary requirements on booking. Tourism@eaststaffsbc.gov.uk
Please only book if you mean to attend all day. If you are interested in one session and can’t attend all day, drop me an email and I will put you on a waiting list and notify you if we can accommodate your request.
Each business is allocated a maximum of two places for employees on each day. Friends nor family members will not be allocated places.
Cancellation
If you find you can’t attend please email and cancel you places, so they can be offered to another business.
There are currently only 30 places available, so please book today to avoid disappointment.
If all tickets have been allocated, please email me to place your name on the waiting list. Tourism@eaststaffsbc.gov.uk
We look forward to seeing you there.