It’s time to celebrate the very best of tourism, hospitality and leisure across the county because entries are now OPEN for the 2027 Visit Staffordshire & Stoke-on-Trent Tourism Awards!
Now celebrating 13 years of tourism excellence, these prestigious awards are bigger than ever, attracting more entries than any other tourism awards competition in the Midlands. They recognise the incredible businesses that go above and beyond to create unforgettable visitor experiences—and we’d love to see even more East Staffordshire businesses in the spotlight.
Cross sector categories, open to all business types
- Accessible & Inclusive Tourism Award
- Regenerative Tourism Award
- International Tourism Award
- New Tourism Business of the Year
- Unsung Hero Award
Business type specific categories
- Business Events Venue of the Year
- B&B and Guest House of the Year
- Small Hotel of the Year
- Large Hotel of the Year
- Self-Catering Accommodation of the Year
- Camping, Glamping and Holiday Park of the Year
- Experience of the Year
- Small Visitor Attraction of the Year
- Large Visitor Attraction of the Year
- Pub of the Year
- Taste of England Award: Casual Dining Award*
- Taste of England Award: Restaurant of the Year*
- Taste of England Award: Tea Room / Coffee Shop of the Year*
REGIONAL ONLY AWARDS
*One overall winner from these three categories will go forward to the national Taste of England AwardWhy Should You Enter?
Every day, businesses across East Staffordshire help make our borough a fantastic place to visit. Whether you run an attraction, café, restaurant, pub, brewery, accommodation, activity provider, event venue or visitor experience, this is your chance to showcase everything that makes your business special.
Entering the awards is completely FREE for eligible businesses and offers a fantastic opportunity to:
- Celebrate your team’s hard work and achievements.
- Raise the profile of your business.
- Receive valuable feedback from experienced judges.
- Gain recognition as one of Staffordshire’s leading tourism businesses.
- Earn the chance to progress to the prestigious VisitEngland Awards for Excellence.
The Staffordshire & Stoke-on-Trent Tourism Awards are one of only 20 competitions affiliated with the VisitEngland Awards for Excellence and are the only route to the national awards for businesses in Staffordshire and Stoke-on-Trent. If you’ve ever dreamed of gaining national recognition, this is your opportunity.
Let’s Put East Staffordshire on the Map
East Staffordshire is home to outstanding attractions, welcoming places to stay, fantastic food and drink, vibrant events and unforgettable experiences. These awards are the perfect opportunity to showcase everything our local tourism businesses have to offer and gain the recognition you deserve.
We’d love to see East Staffordshire well represented among this year’s finalists, so whether you’re an established business or a rising star, now is the perfect time to put your business forward.
Key Dates
Applications open: 1 July 2026
Application deadline: 6 September 2026 (midnight)
Judging period: September – December 2026
Finalists announced: January 2027
Gala Dinner & Awards Ceremony: March 2027
Need Support with Your Application?
If you’d like initial support with your application or have questions about the awards, please get in touch.
Contact Yvonne Byatt at Yvonne.Byatt@eaststaffsbc.gov.uk for advice and guidance on completing your entry.
Good luck to all our fantastic East Staffordshire tourism businesses. We look forward to seeing our borough represented in the 2027 Staffordshire & Stoke-on-Trent Tourism Awards and celebrating your success.
How to Enter
For more information and the application portal please go to Visit Staffordshire website Staffordshire & Stoke on Trent Tourism Awards – Destination Staffordshire