This easy, flat walk around the JCB Lakes at their World Head Quarters can be accessed and enjoyed by anyone regardless of their abilities. The blocked paved circular walk is home to numerous waterfowl and birds and takes under an hour to complete, unless you have to look at every duck you pass. This wonderful circular walk in completely block paved, so you can enjoy a leisurely walk around the lakes in all weathers.

If you time your visit right, you may be lucky enough to see Lord Bamford’s helicopter land on the onsite helipad.

Bird Group Sculpture, by Peter Haigue (1981): a sculpture of five bronze birds is situated just above the surface of the lake adjacent to the front of the factory.

WWII Pill Box: is situation jus outside the walk. For more information on WWII Pillboxes see here.

Location of Pill Box: ///pods.below.reply

Startled Horse Sculpture by Mark Delf was installed at JCB World Headquarters in Staffordshire in 1990. The life-size bronze sculpture majestically overlooks the lake: symbolising that the animal has more power and control over its decisions than does the rider

Highlights:

Opus Sculpture by Mark Delf (1992), which portrays how much the need for hard manual labour has been reduced by the introduction of the earth moving machinery designed and built by JCB.

The Fossor (the digger bucket) Sculpture by the famous British sculptor Walenty Pytel (1979) sits adjacent to the JCB walks, derives from the Latin for ‘digger’, and is made entirely of JCB parts. Weighing 36 tonnes and standing 45ft high, The Fosser became the largest steel structure in Europe at that time.

Opening Times:          24 Hours

Facilities:                    Non

Denstone Hall Farm Shop & Café: 3 minutes by car, 18 minute walk. A well stocked, award winning farm and gift shop, which sells high quality items and it also boasts a small café.

The JCB Experience Tour

Discover the story behind one of Britain’s most iconic brands with a behind-the-scenes journey on The JCB Experience Tour – an unmissable attraction for engineering enthusiasts, curious minds, and proud supporters of British innovation.

Located at JCB World Headquarters in Rocester, East Staffordshire, this fascinating factory tour takes you into the heart of the company’s operations. Begin with a warm welcome and refreshments in the impressive JCB Theatre, where a short film charts the remarkable history of the Bamford family and the company’s global success story.

Next, head onto the factory floor for a live tour where you’ll witness cutting-edge machines being assembled with precision and care. See the famous yellow diggers up close, learn about the engineering processes, and hear how JCB’s commitment to quality and innovation has shaped the brand’s reputation worldwide.

The tour includes a visit to the JCB Story Exhibition, home to an incredible collection of vintage machines, unique memorabilia, and milestones from the company’s journey since 1945. Whether you’re a lifelong fan or simply fascinated by big machines, the JCB Experience Tour is a powerful showcase of British manufacturing at its best.

A truly unique day out that’s inspiring, interactive and unforgettable.

Click here to book your place and step into the world of JCB – where innovation is built in.

Click on the first image to open the photo gallery