Local Spotlight: The Staffordshire Signal – Celebrating Staffordshire’s Visitor Economy

The Staffordshire Signal (TSS) is a fresh, independent media platform dedicated to celebrating the best of modern Staffordshire. Founded by local historian and storyteller Jenna Goodwin (aka “The Red Haired Stokie”), TSS shines a positive light on the county’s people, places, events, and communities.

With a focus on “what’s happening now,” TSS offers:

• A fully-featured website with news, features, and local stories.

• A free monthly lifestyle magazine, distributed across Staffordshire and available online.

• A business directory and events calendar where tourism, hospitality, and visitor-economy operators can promote their offerings.

View the Magazine:
The Staffordshire Signal magazine can be viewed online here, or readers can look out for a physical copy at key locations across Staffordshire — ideal for discovering local events, attractions, and inspiring stories.

Relevance for Tourism:
TSS provides a valuable platform for the tourism sector in East Staffordshire and beyond by:

• Promoting positivity and place-making, which aligns with tourism goals of creating memorable visitor experiences.

• Offering a channel to highlight new attractions, seasonal offers, and developments within the visitor economy.

• Enabling tourism businesses to raise their profile through directory listings or feature submissions.

Call to Action:
Tourism businesses in East Staffordshire are encouraged to:

• List in The Staffordshire Signal’s business directory.

• Submit upcoming events, seasonal promotions, or feature ideas to the magazine team.

• Use TSS to share stories about new attractions, sustainable travel initiatives, or family-friendly offers.

Through its focus on celebrating local people and places, The Staffordshire Signal ensures that the stories of East Staffordshire’s visitor economy receive the spotlight they deserve.