A Remarkable Year of Achievements
East Staffordshire’s tourism sector is once again shining brightly, with an impressive 10 Visitor Economy finalists in the Staffordshire & Stoke-on-Trent Tourism Awards 2025. This marks the second consecutive year that East Staffordshire has achieved a high number of finalists, reflecting the region’s unwavering commitment to providing exceptional visitor experiences and strengthening its reputation as a key player in Staffordshire’s vibrant tourism industry.
Staffordshire & Stoke on Trent Tourism Award 2024 winners
A Testament to Quality and Excellence
The Staffordshire & Stoke-on-Trent Tourism Awards celebrate the finest in hospitality, leisure, and tourism across the county. This year, more than 45 of the area’s top businesses have been shortlisted, following a rigorous independent judging process that evaluated 118 entries. The impressive representation from East Staffordshire highlights the dedication and passion of its businesses in delivering world-class offerings to visitors.
Spotlight on East Staffordshire Finalists
East Staffordshire finalists span a diverse range of categories, showcasing the breadth and depth of the region’s tourism offerings. Among the nominees are:
Ethical, Responsible & Sustainable Tourism Award, sponsored by University of Staffordshire:
Hoar Cross Hall is committed to sustainable tourism, with a strong focus on eco-friendly practices such as reducing energy consumption and promoting waste reduction. The luxury spa resort also supports local suppliers and uses sustainably sourced products to minimise its environmental footprint.
Experience of the Year, sponsored by University of Staffordshire:
The Distillery Experience at Nelson’s Distillery & School near Uttoxeter offers visitors a unique and immersive insight into the art of distilling, combining expert knowledge with hands-on learning. Guests can enjoy guided tours, tastings, and the chance to craft their own bespoke spirits, making it a truly memorable experience.
Experience of the Year, sponsored by University of Staffordshire:
The Serenity Spa Stay at Hoar Cross Hall provides a rejuvenating escape, offering guests luxurious treatments and access to world-class wellness facilities. Set in a tranquil countryside location, the experience combines relaxation, indulgence, and the perfect opportunity to unwind in style.
Large Hotel of the Year:
Hoar Cross Hall, near Burton upon Trent, is a premier luxury hotel known for its exceptional service, stunning spa facilities, and tranquil surroundings. This award-winning destination offers guests a refined and relaxing retreat, blending elegance with modern comforts in a truly remarkable setting.
New Tourism Business of the Year:
Lowe’s on Carter Street in Uttoxeter is a vibrant new addition to the local tourism scene, offering visitors a unique blend of quality dining and exceptional service. With its inviting atmosphere and commitment to showcasing the best of local produce, Lowe’s quickly became a favourite among both locals and tourists alike.
Pub of the Year:
The Duncombe Arms in Ellastone is a charming, award-winning pub that combines traditional country hospitality with a contemporary twist. Known for its exceptional food, warm atmosphere, and dedication to locally sourced ingredients, it offers guests a true taste of Staffordshire hospitality.
Small Serviced Accommodation of the Year:
Walnut House at The Duncombe Arms in Ellastone offers a cosy and welcoming retreat with stylishly designed rooms and exceptional service. Guests can enjoy a comfortable stay with easy access to the pub’s renowned dining and the picturesque village surroundings.
Taste of England – Restaurant of the Year:
Lowe’s on Carter Street in Uttoxeter has quickly earned a reputation for its exceptional cuisine, serving expertly crafted dishes that highlight the best of local and seasonal ingredients. With a focus on quality and creativity, the restaurant offers a memorable dining experience that has made it a standout in the region.
Taste of England – Tea Room & Coffee Shop of the Year:
- Denstone Hall Farm Café, Denstone near Uttoxeter
Denstone Hall Farm Café near Uttoxeter offers a charming and inviting atmosphere, where visitors can enjoy delicious homemade cakes, light bites, and locally sourced produce. With its warm and welcoming ambiance, it’s the perfect spot to relax and experience the best of Staffordshire’s café culture.
Team of the Year:
Owner, Chef George Lowe and the team at Lowe’s on Carter Street in Uttoxeter is celebrated for their exceptional customer service, attention to detail, and dedication to creating a memorable dining experience. Their commitment to excellence and passion for hospitality has made them a standout team in the local tourism industry.
Unsung Hero Award:
David Hunter from Nelson’s Distillery & School is recognised for his unwavering passion and dedication to crafting unique spirits while providing guests with an exceptional experience. His behind-the-scenes work and commitment to the distillery’s success and the contribution to countywide tourism promotion make him a true unsung hero in the local tourism and hospitality industry.
The winners of the Staffordshire & Stoke-on-Trent Tourism Awards 2025 will be announced at a glittering black-tie awards ceremony on Thursday, 20th March 2025, at the Doubletree by Hilton Stoke-on-Trent. Hosted by BBC Midlands Today’s Rebecca Wood, the event promises to be a night of celebration, honouring the dedication and achievements of the county’s tourism and hospitality sectors.
The recognition of so many East Staffordshire businesses as finalists not only highlights their individual excellence but also positions the region as a must-visit destination. From historical landmarks and luxurious accommodations to charming eateries and serene landscapes, East Staffordshire offers something for every traveller.
As we celebrate these remarkable achievements, we look forward to welcoming even more visitors to discover the unique offerings of East Staffordshire. With its innovative businesses and commitment to excellence, the region is set to continue thriving and leading the way in tourism.
For more information on the finalists and the upcoming awards ceremony, visit the official Visit Staffordshire website. Finalists for 2025 Tourism Awards revealed – Destination Staffordshire
The winners of the 2025 Staffordshire Tourism Awards will go on to represent the county at the prestigious national Visit England Awards later this year, showcasing the best of Staffordshire’s tourism offerings on a national stage.
If you believe your business is award-worthy and would like to apply for next year’s awards, please do get in touch. email tourism@eaststaffsbc.gov.uk for more information and guidance on how to enter.