On the VisitBritain Research & Insights portal, tourism businesses can access a wide array of up-to-date data, reports, and tools designed to inform strategy and drive growth. Here’s what you’ll find:
What it is:
VisitBritain’s Research & Insights section offers comprehensive analysis on both domestic and inbound tourism to the UK, England, and Britain as a whole. It provides current and historical data focused on trends, traveller behaviour, key source markets, and industry performance.
What it funds or provides:
These resources support evidence-based decision-making by delivering:
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Sector-specific studies including business events performance and screen tourism trends
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In-depth profiles of key international visitor markets—covering visits, nights, spend, and traveller profiles for destinations like the USA, France, Germany, and more
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Detailed downloadable reports, such as visitor spending analyses, sector forecasts, annual attractions surveys, and sentiment tracking.
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Interactive data visualisations and dashboards to explore travel flows and emerging market opportunities
Why it matters:
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Helps businesses identify growth opportunities and tailor marketing and product development.
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Supports understanding of visitor motivations, behaviour, trends and seasonality.
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Offers benchmarking tools and visitor economy forecasts to monitor performance and challenges.
For tourism businesses seeking strategic guidance backed by reputable market intelligence, VisitBritain’s Research & Insights hub is a powerful resource.
Explore reports, dashboards and the latest tourism forecasts via: visitbritain.org/research-insights
