13–22 March 2026
We’re inviting businesses, attractions, organisations, and community groups across East Staffordshire to take part in English Tourism Week 2026, under the year’s inspiring theme: “Local Stories, National Growth – Celebrate English Tourism.” It’s a chance to shine a light on what makes our corner of England so special — and to show how local experiences contribute to the success of the national visitor economy.
Why East Staffordshire Should Be Front and Centre
From Burton’s brewing legacy to scenic countryside and top-tier attractions, East Staffordshire is packed with stories to tell:
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Uttoxeter Racecourse — host to over 25 race days annually, drawing crowds and energy to the region.
- The National Forest — one of the country’s boldest environmental regeneration projects, spanning woodlands, walking trails, and outdoor adventures across East Staffordshire and beyond.
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Hoar Cross Hall Spa & Resort — a luxury spa destination that attracts guests seeking rest and rejuvenation.
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National Forest Adventure Farm — family-friendly and hands-on, it’s a standout for local visitor appeal.
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Branston Water Park — a beautiful nature reserve offering walking paths, wildflower meadows, and lakeside tranquillity.
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Stapenhill Gardens — a riverside public garden in Burton, perfect for spring strolls and photo opportunities.
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Diverse experiences — from llama trekking and bushcraft adventures to local dining and artisan producers.
These attractions, combined with our local shops, eateries, accommodation providers, and countryside walks, make a powerful story — and during English Tourism Week, we can celebrate it together.
What You Gain by Joining
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Boost your visibility — feature in campaign promotions, social media, and local press.
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Engage new audiences — host a special event, behind-the-scenes tour, or offer tied to the week.
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Align with a national movement — gain exposure through VisitEngland’s campaign and national media.
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Reinforce local pride — highlight the vital role tourism plays in our economy and communities.
How to Get Involved
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Download the campaign toolkit from VisitEngland / VisitBritain for logos, social media assets, and event ideas. Coming soon
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Create your activity or offer – think “Spring launch weekend,” guided walk, open day, or collaborative promotion.
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Use the official hashtag #EnglishTourismWeek26 and tag us so we can share your story.
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Invite local stakeholders – MPs, councillors, schools, and press – to see tourism in action.
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Tell your story – from brewing heritage to eco-friendly practices, every story adds to the national picture.
Example Ideas for East Staffordshire Businesses
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Brewery heritage tours and tasting evenings in Burton.
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Spa open day at Hoar Cross Hall with mini treatments.
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Family fun days at the National Forest Adventure Farm.
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Riverside trails linking Stapenhill Gardens and Branston Water Park.
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“Discover Local” offers combining local cafés, shops, and attractions.
Next Steps
Register your participation by uploading your event to our What’s On page. We’ll feature appropriate events and offers on our tourism website, newsletters, and social channels. Submit Your Event – DISCOVER EAST STAFFORDSHIRE
Let’s make East Staffordshire a shining example of “Local Stories, National Growth” — celebrating the people, places, and experiences that make our borough a fantastic place to visit and explore.
