The Stunning JCB Lakeside Walks
After immersing yourself in the JCB story, you can take a leisurely stroll around the beautiful JCB Lakeside Lakes. Nestled within the grounds of the Rocester headquarters, this serene setting is the perfect place to unwind. With its picturesque lake, manicured gardens, and a network of peaceful walking paths, it’s ideal for families, couples, or solo visitors who want to relax in nature.
The Lakeside Walks not only provide a peaceful retreat but also offer stunning views of the modern and architectural JCB buildings. It’s a great way to enjoy the natural beauty of East Staffordshire while appreciating the company’s commitment to environmental sustainability, evidenced by the carefully landscaped grounds and wildlife conservation efforts.



A Perfect Pitstop | Denstone Hall Farm Shop & Café
No visit to Rocester would be complete without stopping by Denstone Hall Farm Shop & Café, located just a short drive from JCB. This award-winning farm shop is a foodie’s paradise, packed with local produce, gourmet treats, and artisan products that showcase the best of Staffordshire’s countryside. Whether you’re picking up fresh meats, cheeses, or seasonal fruits, Denstone Hall is the place to indulge in high-quality, locally sourced food.
After browsing the shop, relax in the café and treat yourself to a homemade meal. The café offers a seasonal menu with hearty breakfasts, light lunches, and delicious homemade cakes and pastries. You can also try their autumn spiced food and drink range, perfect for warming up after your lakeside walk. Whether you’re craving a hot cup of pumpkin-spiced coffee or a plate of freshly made scones, Denstone Hall will satisfy your autumn cravings.
Discover More of East Staffordshire
Make the most of your stay by exploring everything East Staffordshire has to offer. From historic landmarks and picturesque villages to rolling countryside and breath-taking landscapes, there’s plenty to discover just a short journey from JCB World Parts in Rocester.
Step back in time with a visit to Tutbury Castle, a striking medieval fortress with a fascinating history stretching back to the Norman Conquest. Perched above the village of Tutbury, the castle offers spectacular views, regular events, and a glimpse into centuries of royal and local heritage.
History lovers can also explore English Heritage’s Croxden Abbey, one of England’s finest Cistercian abbey ruins. Set within the peaceful Staffordshire countryside, the beautifully preserved remains offer a fascinating insight into medieval monastic life and provide a tranquil setting for a leisurely visit.
If you’re looking to embrace the great outdoors, the beautiful Dove Valley provides the perfect setting for walking, cycling, and exploring. With scenic trails, peaceful riverside views, and easy access to the southern Peak District, it’s an ideal destination for nature lovers and outdoor enthusiasts alike.
Whether you’re uncovering centuries of history, exploring spectacular countryside, or simply enjoying the best of East Staffordshire, there’s always something new to discover. Find out more and start planning your next adventure today.

Plan Your Visit
The Story of JCB Tour is a must-visit destination for anyone interested in British industry, history, or simply looking for a unique experience in East Staffordshire. Combine this educational trip with the relaxing JCB Lakeside Walks and a visit to Denstone Hall Farm Shop for a perfect day out. Whether you’re exploring the cutting-edge technology behind JCB’s machines or enjoying the tranquillity of the English countryside, this day trip offers something for everyone.
So why wait? Plan your visit now and discover the innovation, heritage, and beauty of East Staffordshire in a day that’s sure to leave lasting memories.